Discover Australia with Custom Cartographic Solutions
Southern Cross Maps empowers travelers, tour operators, and destination planners by providing advanced digital maps, interactive guides, and tailored geospatial analysis for tourism across Australia. Experience the next generation of travel planning with immersive maps and expert cartography built for adventure and discovery.
Digital Map Creation for Destinations
Showcase your region with precision and beauty through cutting-edge geospatial technology
Interactive Digital Maps
Transform static tourist information into dynamic, interactive experiences. Our digital maps leverage the latest geospatial technology to highlight landmarks, natural attractions, and local businesses with precision and artistic flair. Each map tells a story, guiding travelers through seamless, informative, and immersive journeys that showcase the unique character of your destination.
- Real-time data integration
- Multi-layer information display
- Mobile-optimized interfaces
- Custom branding and styling
Geospatial Data Analytics
Harness the power of comprehensive geospatial data analysis to make informed decisions about your tourism offerings. We process complex datasets to reveal patterns in visitor behavior, optimal route planning, and strategic positioning of attractions and services.
- Visitor flow analysis
- Attraction popularity mapping
- Infrastructure optimization
- Seasonal trend identification

Custom Itinerary Mapping & Interactive Guides
Transform tourism experiences with personalized journey planning and cultural insights
Personalized Travel Routes
Create custom itinerary maps that adapt to visitor interests and preferences. Our intelligent routing system considers travel time, accessibility needs, seasonal factors, and personal interests to craft the perfect journey through your destination.
Interactive Cultural Guides
Unveil local secrets and cultural insights through interactive guides that provide step-by-step navigation, attraction highlights, and immersive storytelling. Transform casual visitors into engaged cultural explorers with rich, contextual information.
Hidden Gems Discovery
Go beyond classic highlights to showcase unique local experiences and hidden treasures. Our guides balance popular attractions with authentic local discoveries, creating memorable journeys that encourage longer stays and return visits.
Geospatial Data Analysis for Tourism Planning
Drive better tourism outcomes with advanced analytics and strategic insights
Strategic Tourism Intelligence
Support government agencies, tourism boards, and operators with comprehensive insights into visitor movement patterns, demand forecasting, infrastructure optimization, and sustainability strategies. Our advanced geospatial analysis maximizes destination potential while ensuring responsible tourism development.
Visitor Analytics
- Movement pattern analysis
- Peak time identification
- Capacity planning
- Demographic insights
Demand Forecasting
- Seasonal trend analysis
- Event impact assessment
- Market opportunity identification
- Revenue optimization

Virtual Tours & Augmented Reality Mapping
Engage travelers before arrival with immersive preview experiences

Immersive Pre-Travel Experiences
Engage travelers before arrival with stunning virtual tours and AR-enhanced mapping experiences. Visitors can preview attractions, experience 360º destination walkthroughs, and interact with historical or cultural layers, providing confidence and inspiration to book their next adventure.
360° Virtual Tours
High-resolution panoramic experiences that transport visitors to your destination from anywhere in the world.
AR Map Integration
Augmented reality features that overlay historical information, directions, and interactive elements onto real-world views.
Interactive Storytelling
Compelling narratives that bring destinations to life through multimedia content and immersive technology.
Eco & Sustainable Tourism Mapping Solutions
Appeal to environmentally conscious travelers with responsible tourism mapping
Green Route Planning
Design eco-friendly routes that minimize environmental impact while maximizing authentic nature experiences. Our sustainable tourism maps highlight protected wildlife areas, green attractions, and environmentally responsible travel options.
Sustainable Accommodations
Connect travelers with eco-certified accommodations and sustainable tourism operators. Our mapping solutions highlight businesses committed to environmental stewardship and community engagement throughout Australia.
Conservation Awareness
Educate visitors about conservation efforts and responsible travel practices through interactive maps that showcase Australia's unique ecosystems and wildlife protection initiatives.
Accessible Travel Maps and Inclusive Guides
Ensure all travelers can confidently explore with barrier-free tourism solutions
Universal Design for Tourism
Our commitment to accessible tourism ensures that all travelers can confidently explore Australia's destinations. We create comprehensive maps and guides tailored for accessibility, featuring wheelchair-friendly routes, sensory-friendly attractions, and detailed accessibility information for truly inclusive tourism experiences.
Mobility Access
- Wheelchair-accessible routes
- Elevator and ramp locations
- Accessible parking information
- Gradient and surface details
Sensory Support
- Audio description availability
- Braille and large print options
- Quiet spaces and sensory maps
- Sign language interpretation

Adventure & Outdoor Activity Maps
Support the booming interest in outdoor adventure with specialized activity mapping

Comprehensive Adventure Planning
Cater to Australia's thriving adventure tourism market with specialized maps for hiking, cycling, surfing, and wildlife viewing. Our detailed outdoor activity maps highlight trails, safety points, equipment rental locations, and hidden opportunities for active and nature-based travelers.
Hiking Trails
Detailed topographic mapping with difficulty ratings, safety information, and scenic highlights.
Cycling Routes
Safe cycling paths with elevation profiles, bike shop locations, and scenic stop recommendations.
Wildlife Viewing
Seasonal wildlife spotting locations with optimal viewing times and photography tips.
Water Activities
Surfing spots, diving locations, and water safety information for coastal adventures.
Print Map Production and Custom Souvenirs
Enhance destination branding with high-quality printed maps and keepsake products
Premium Print Quality
Our expert print team delivers artistic cartography for visitor centers, resorts, and event organizers. Each printed map combines functional navigation with aesthetic appeal, creating lasting impressions and valuable keepsakes.
Custom Souvenir Maps
Transform maps into memorable souvenirs that visitors treasure long after their journey ends. Our custom cartography serves both navigation and keepsake purposes, enhancing destination branding and visitor satisfaction.
Retail & Distribution
Partner with visitor centers, hotels, and retail outlets to distribute high-quality printed maps that enhance the visitor experience while generating additional revenue streams for your destination.
Case Studies & Client Success Stories
Discover how destinations have transformed visitor engagement with our mapping solutions
"Southern Cross Maps transformed our visitor experience at the Blue Mountains. Their interactive trail maps increased visitor satisfaction by 40% and helped us manage crowd flow more effectively. The detailed accessibility information has been particularly valuable."
"The custom itinerary mapping for our Great Ocean Road tours has been incredible. Guests now spend 25% more time at local attractions and businesses thanks to the personalized route recommendations. It's revolutionized how we plan experiences."
"The geospatial analysis provided by Southern Cross Maps helped us identify optimal locations for new visitor facilities. Their data-driven insights supported our $2.3M infrastructure investment decision and improved visitor flow by 35%."
"Our sustainable tourism initiative gained tremendous credibility with the eco-mapping solutions from Southern Cross Maps. The platform highlights our conservation efforts and helps visitors make environmentally conscious choices during their stay."
"The virtual tour integration exceeded our expectations. International bookings increased 60% after implementing the 360° preview experiences. Guests arrive better prepared and more excited about their Tasmanian adventure."
"As a small tour operator, we couldn't afford custom mapping solutions until we found Southern Cross Maps. Their scalable approach and ongoing support have helped us compete with larger operators while maintaining our personal touch."
About Southern Cross Maps & Leadership Team
Meet the passionate geospatial experts and tourism innovators transforming Australian travel experiences
Our Mission
Founded in Melbourne's vibrant cultural heart, Southern Cross Maps combines decades of Australian mapping experience with cutting-edge technology to advance cartography for the travel industry. We believe that exceptional maps do more than show directions—they inspire discovery, foster connection, and create lasting memories.
Our Values
- Innovation: Pioneering new mapping technologies and tourism solutions
- Accessibility: Ensuring all travelers can explore with confidence
- Sustainability: Promoting responsible tourism through informed planning
- Authenticity: Showcasing genuine local experiences and hidden gems
- Excellence: Delivering world-class cartographic solutions

Our Expertise
Our multidisciplinary team brings together cartographers, software developers, tourism specialists, and user experience designers. With deep knowledge of Australia's diverse landscapes and tourism industry, we create mapping solutions that resonate with local culture while meeting international standards.
Why Choose Southern Cross Maps?
15+ years mapping Australian destinations • Award-winning design team • Trusted by 200+ tourism operators • ISO 9001 certified processes • 24/7 support • Melbourne-based with national reach
Contact, Consultation & Project Start
Connect with our Melbourne-based team to discuss your tourism mapping needs
Get In Touch
Level 3, 27-29 Hardware Lane
Melbourne, VIC 3000
Australia
Monday - Friday: 9:00 AM - 6:00 PM AEST
Saturday: 10:00 AM - 2:00 PM AEST
Free Consultation
Request a free consultation to discuss your custom mapping needs. Our team will provide expert advice, project timelines, and detailed quotes tailored to your tourism goals.
Request ConsultationOur Services Include
- Digital map creation
- Custom itinerary mapping
- Interactive guide development
- Geospatial data analysis
- Print map production
- Virtual tour creation
- Accessible tourism mapping
- Sustainable tourism solutions