Privacy Policy for Southern Cross Maps

Southern Cross Maps is committed to protecting the privacy of individuals who visit our online platform and use our cartography and tourism services. This Privacy Policy outlines how we collect, use, disclose, and protect your information when you interact with our services, including digital map creation, custom itinerary mapping, interactive guide development, geospatial data analysis, print map production, and virtual tour creation. We operate in accordance with Australian privacy laws and the General Data Protection Regulation (GDPR) where applicable.

1. Information We Collect

We collect various types of information to provide and improve our services to you.

• Personal Information You Provide: This includes information you provide directly when you use our services, such as your name, email address, postal address, phone number, and payment information when placing an order for our mapping or tourism services. It may also include details related to your custom mapping requests or itinerary preferences.
• Usage Data: We automatically collect information about how you access and use our online platform. This may include your IP address, browser type, operating system, referring URLs, pages viewed, time spent on our site, and other diagnostic data. This helps us understand how our services are used and enables us to improve them.
• Geospatial Data (for service delivery): When you engage us for custom mapping, itinerary planning, or geospatial data analysis, you may provide us with specific location data or preferences relating to tourist destinations. This data is used solely for the purpose of fulfilling your specific service requests.
• Cookies and Tracking Technologies: We use cookies and similar tracking technologies to track activity on our service and hold certain information. These are used for functional purposes, to enhance user experience, and for analytics. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent.

2. How We Use Your Information

Southern Cross Maps uses the collected data for various purposes:

• To provide and maintain our cartography and tourism services.
• To process your orders and manage your payments for services rendered.
• To communicate with you about your projects, inquiries, and service updates.
• To create custom maps, itineraries, and interactive guides as per your specifications.
• To perform geospatial data analysis for tourism planning and development.
• To improve and personalize your experience on our online platform.
• To monitor the usage of our services and identify technical issues.
• To detect, prevent, and address technical issues or fraudulent activities.
• To comply with legal obligations.

3. Data Retention

Southern Cross Maps will retain your personal data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your information to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

We will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period, except when this data is used to strengthen the security or to improve the functionality of our service, or we are legally obligated to retain this data for longer periods.

4. Disclosure of Your Information

We may disclose your personal information in the following situations:

• Service Providers: We may engage third-party companies and individuals to facilitate our services (e.g., payment processing, web hosting, analytics, virtual tour platforms). These third parties have access to your personal data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
• Legal Requirements: Southern Cross Maps may disclose your personal data in the good faith belief that such action is necessary to:
  • Comply with a legal obligation.
  • Protect and defend the rights or property of Southern Cross Maps.
  • Prevent or investigate possible wrongdoing in connection with our services.
  • Protect the personal safety of users of our services or the public.
  • Protect against legal liability.
• Business Transfers: In the event of a merger, acquisition, or asset sale, your personal data may be transferred. We will provide notice before your personal data is transferred and becomes subject to a different Privacy Policy.

5. Security of Data

The security of your data is paramount to us. We implement a variety of security measures, including physical, electronic, and procedural safeguards, to protect your personal data from unauthorized access, use, or disclosure. While we strive to use commercially acceptable means to protect your personal data, no method of transmission over the internet or method of electronic storage is 100% secure, and we cannot guarantee its absolute security.

6. Your Data Protection Rights

Depending on your location, particularly if you are in the European Economic Area (EEA) or another region with comprehensive data protection laws, you have certain data protection rights. Southern Cross Maps aims to take reasonable steps to allow you to correct, amend, delete, or limit the use of your personal data.

• The right to access: You have the right to request copies of your personal data.
• The right to rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
• The right to erasure: You have the right to request that we erase your personal data, under certain conditions.
• The right to restrict processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
• The right to object to processing: You have the right to object to our processing of your personal data, under certain conditions.
• The right to data portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.

If you wish to exercise any of these rights, please contact us using the details provided below. We may ask you to verify your identity before responding to such requests.

7. Links to Other Sites

Our online platform may contain links to other sites that are not operated by us. If you click on a third-party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

8. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

9. Contact Us

If you have any questions about this Privacy Policy, please contact us:

• Southern Cross Maps
  Level 3, 27-29 Hardware Lane,
  Melbourne, VIC, 3000,
  Australia